Are You Agriculturally Illiterate?

September 5, 2017

Seven percent of all American adults believe that chocolate milk comes from brown cows. That's according to a nationally representative online survey commissioned by the Innovation Center of U.S. Dairy. The Washington Post says if you do the math, that works out to 16.4 million misinformed, milk-drinking people, equal to more than the entire population of the Commonwealth of Pennsylvania.

For the record, chocolate milk is milk with cocoa and sugar added.

We might mock people for not knowing this, but experts in agriculture, nutrition and education have griped for years that many Americans are "agriculturally illiterate." In other words, they don't know where food is grown, how it gets to stores --or even, in the case of chocolate milk, what's in it. One Department of Agriculture study, commissioned in the early 1990s, found that nearly one in five adults did not know that hamburgers are made from beef.